If you are a business owner, you are probably always in search of a way to increase market share and grow the business. Each new customer contributes to building your brand. Promotions and promotional items have always been a way companies have done this in America. Here is a look at how promotions, promotional items, and loyalty programs have evolved.
Tobacco Sports Cards
Many of us associate baseball cards with Topps Bubble Gum, but collectible cards actually reach further back when they were included with tobacco products.
The competitive cereal industry gave birth to the new concept of collecting box tops for rewards. The practice has evolved from collecting box tops for fun items for kids to collecting points to support school systems.
One of the first products to include a physical item, generally a small toy, in its products was Cracker Jack. Cracker Jacks are a caramel popcorn and peanut confection that are a part of Americana.
For many years, S&H Green Stamps and Top Value Stamps were given out at stores based upon the amount of the purchase made. These stamps were moistened and collected in books that, when filled, could be redeemed for a variety of prizes. The more you purchased and saved, the better the prize you could receive.
Today, more and more credit cards are offering reward points and airline miles to encourage their use. If you can pay off balances monthly, they are actually a great way to get a bit more for your dollar.
You don’t have to be a large business to use promotional items and incentives to build your business. You can reward customers for referrals and gift loyal customers with promotional items like pens, shirts, or visors.
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